Only you could be so bold. Hehe.
And under that mask I reckon he's pretty grotesque as well.
Tuesday, June 03, 2008
Monday, June 02, 2008
Putting a Typeface to a Name.
Two posts concerning the fonts chosen for the identities of the three main contenders in the US Primaries: Non-Fontogenic from H&FJ and McCain's Optimum Look by Steven Heller for The New York Times.
I'm a bit late to the party with these links, but as the Primaries are still underway it's sorta kinda still topical. Of interest, anyway. Although judging by the comment string on Hellers' piece, that's up for debate. At least one commenter considers choice of typeface to be akin to discussing how a candidate coordinates their tie with their shoes. I take their point, but I disagree. Typefaces can have character and can communicate values, and in these identities they haven't been chosen at random or because they were already installed on the receptionist's PC. No, they were chosen very carefully, very deliberately, and at the very least they can tell you how a candidate wants to be perceived, which, taken within a broader context, can be revealing.
I wouldn't recommend voting for someone based upon their choice of typeface (although if anyone turns out campaigning with my beloved Decorated 035 I might have to reconsider...), but, as I say, that doesn't mean it's a discussion that can't be of interest, or even of value.
UPDATE: Only related through the clever pun in the title, but Change We Can Believe In is a post from H&FJ on the new face of British currency. Stunning.
I'm a bit late to the party with these links, but as the Primaries are still underway it's sorta kinda still topical. Of interest, anyway. Although judging by the comment string on Hellers' piece, that's up for debate. At least one commenter considers choice of typeface to be akin to discussing how a candidate coordinates their tie with their shoes. I take their point, but I disagree. Typefaces can have character and can communicate values, and in these identities they haven't been chosen at random or because they were already installed on the receptionist's PC. No, they were chosen very carefully, very deliberately, and at the very least they can tell you how a candidate wants to be perceived, which, taken within a broader context, can be revealing.
I wouldn't recommend voting for someone based upon their choice of typeface (although if anyone turns out campaigning with my beloved Decorated 035 I might have to reconsider...), but, as I say, that doesn't mean it's a discussion that can't be of interest, or even of value.
UPDATE: Only related through the clever pun in the title, but Change We Can Believe In is a post from H&FJ on the new face of British currency. Stunning.
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